Ponds Active Moisture with Active Moisture Lock Technology

Dec 19, 2011

Ponds Active Moisture is marketed as a face moisturiser with a active moisture lock technology (...what?)
BTW please appreciate the time it took to balance the glass tub on the silky container.

What the whole internet is talking about this -

Generations of women have trusted Pond’s for simple yet effective skin care products, each designed to make skin look youthfully soft and beautifully supple. Over the years, the heritage Pond’s Moisturizing Cold Cream has become not only a part of every woman’s skincare regime but also a beauty staple for many celebrities.From international pop sensation Kylie Minogue to our very own Bollywood diva Malaika Arora Khan, many celebrities have given credit to Ponds Moisturizing Cold Cream for their ageless flawless skin.

With a unique understanding of women’s skin care needs, Pond’s now brings to you the new POND’S ACTIVE MOISTURE – a revitalizing 24 hr moisturiser with Active moisture lock technologyTM. Formulated by the Pond’s Institute, new Pond’s Active Moisture is an easy-to-use all-day skincare solution for today’s woman and is suitable for all skin types.

Winter Dryness robs your skin of Moisture, and makes it look dull and lifeless. The new Pond’s Active Moisture is rich with hydrating agents and contains a combination of humectants and emollients, which effectively lock the moisture deep within the skin layers through its Active moisture lock technologyTM. The Emollients act as locking agents that lubricate and help lock-in natural moisture from skin. Suitable for all skin types, this new beauty formulation nourishes your skin to the deepest layer, leaving it vibrant and healthy all day long!

My take on this - 

Packaging - Its not that plastic googly woogly woosh tub that we are used to. This tub is more in line with the Ponds White Beauty. Like any decent mosituriser has a lid to prevent spills. But I will not prefer travelling with this - not a fan of the glass container.

Price and Availability - 120 INR for 50gms. Available very easily. I got mine from Big Bazaar :-)

Thickness - Its very thick. You can see in the swatch below as I moved my finger how the traces were formed.

Smell - Nothing like the old one...ohh I miss the old one

Final Verdict - You will love it if you like thick creams.I do not like thick creams for face. I love light and easily gliding ones. Something like The Body Shop Vitamin E or even the Loreal Pearl Perfect one (no I never rode the whiteness wagon but really liked the texture of this one). 

Reason I apply only light creams because I live in NCR. I travel each day from Noida to Gurgaon. If I happen to apply a thick one then dust and pollution stick to my skin and I end up washing my face more leaving it dry....see the cycle here?

I will use it on my face only during the harsh winter or sometimes as a night cream. This one is going to end up as a hand cream for me.

Re-purchase - Nah. It will last this winter for me. Plus you cannot keep it in your tote bags for immediate moisturisation while travelling. 

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