3 Months Back - Somewhere, in a board room
Revlon MD - "So, what issue are we facing in sales?"
People are buying Maybelline Color Show nail paints and no one seems to bother about Revlon
"So, lets produce some nail paints in 5ml bottles like Maybelline does and sell them at a price lower than them"
But, girls also like cute packaging. Something female cartoon types that Elle 18 did.
"How many cartoon characters are there in Elle 18?"
"Then let's double that up and introduce two!"
But, MAC already released a collection last year with - Archies collection with two girls - Betty and Veronica.
"Then, let's introduce double of that to be on the safe side. Make it four and do give them proper names"
Consider it done Sir.
"And since we are targeting the collage going crowd - launch lipsticks, liquid foundation makeup, kajal, liquid eyeliner and compact power as well"
Perfect idea Sir.
The above is what I imagined what happened when Street Wear decided launched these products. I went to the store to buy at least one nail polish from each. But, the shopaholic bug in me could not be contained any more and hence, I got nail polishes and lipsticks. I went again after a week and got another nail polish, another lipsticks and the compact powder as well. (I am trying not to visit the mall anymore. LOL)
So, now, I will stop blabbering and start with the nail swatches of the new toony nail enamels launched by Street Wear (By Revlon)
Street Wear 41 Be Mine Color Rich Nail Polish Swatch
2 coats. Pale glossy baby pink. Good option for a perfect manicured look. Wear it and say - "I am flower today!" I love this one.
Street Wear 42 Fairytale Romance Color Rich Nail Polish Swatch
2 Coats. Vibrant (almost neon) coral pink. I love this one.
Streetwear 11 Risque Red Color Rich Nail Polish Swatch
2 Coats. Creamy burnt orange. I love this color because in the race of making bright neon oranges, companies hardly make good burnt oranges which can suit most skin tones.
Street Wear 7 Bridal Sensation Color Rich Nail Polish Swatch
3 Coats. Glossy bright red.
Street Wear 16 Dress to Kill Color Rich Nail Polish Swatch
3 coats. Creamy purple. This formula was too thick to wear this comfortably.
Streetwear 14 Get Inked Color Rich Nail Polish Swatch
3 Coats. Creamy Inky Blue. The actual color is bit darker than how it came in pictures. Same issue as 'dress to kill'
Streetwear 34 Dragonfly Green Color Rich Nail Polish Swatch
2 coats. Glossy mint green - much like Bisleri Bottle green. The brush was faulty with tiny particles which was giving a weird texture to the polish (had to clean the brush with polish remover)
Top: Shades of Simeran - Be Mine(41) and Fairytale Romance(42)
Shades of Shanaya - Dragonfly Green(34)
Bottom: Shades of Susie - Risque Red(11) and Bridal Sensation(7)
Shades of Aisha - Dress to Kill (16) and Get Inked (14)
Yes, the girls are named - Simeran, Shanaya, Susie, Aisha. I am not yet able to draw a character out of these colors(....and it causes me some pain that I am yet to figure it out.)
Price - Rs 60 for 5ml
Texture and Formula - Majorly creamy and glossy. Few shimmery shades are also there but nothing attracted me much so, skipped the shimmery ones.
Brush - The brush is tiny and does not spread much. Luckily, the formula make it work without much hassle. 'Green Dragonfly' had a dirty brush which I had to clean.
Stay - I have worn few of the colors for a week and found them to fade around the edges from around day 3. They start chipping around the edges from day 3 onwards. (I don't do much house work like washing or cleaning)
Compared to Maybelline Color Show -
- Street Wear has a metal ball which helps to churn the nail paints better without forming bubbles. Maybelline does not have that.
- Street Wear is priced lower than Color Show (Rs 60 vs Rs 75)
- Street Wear does not have unique shimmery shades like Color Show.
Overall - I liked them. There are few colors which are really beautiful. The texture is thin and yet the color comes out opaque. The brush is not that great so, please check them before buying (if you are able to unscrew the bottle in front of the SA. LOL).
PS: Word of advice - Stay away from kajal and liquid eyeliner from this launch. Both are waste of money. I will be talking about the nail paints soon. Meanwhile, check the dupe of MAC Flat Out Fabulous from this range here - comparative swatch